
German sportswear brand Adidas confirmed that an unauthorised party had accessed certain consumer data via a third-party customer service provider.
The compromised information primarily includes contact details of consumers who previously reached out to the company’s customer service help desk.
Critical data such as passwords, credit card numbers, and payment-related details were not affected during the attack.
The company in a statement stated: “adidas recently became aware that an unauthorized external party obtained certain consumer data through a third-party customer service provider. We immediately took steps to contain the incident and launched a comprehensive investigation, collaborating with leading information security experts.”
Currently, Adidas is notifying consumers who may have been impacted by the breach. It is also engaging with relevant data protection and law enforcement authorities in accordance with legal requirements.
“We remain fully committed to protecting the privacy and security of our consumers, and sincerely regret any inconvenience or concern caused by this incident,” Adidas expressed in their statement.

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By GlobalDataThis security issue at Adidas surfaces while some UK retailers are grappling with the aftermath of cyber-attacks.
British retailer Marks & Spencer (M&S) acknowledged recently that some of its customer data was compromised following a cyberattack that has been ongoing for more than three weeks.
Co-op, a British cooperative with 2,000 establishments including grocery and funeral services, is also recovering from an attack that necessitated the shutdown of key IT systems.
In early May, Co-op reported that customer names and contact details were stolen, but assured that passwords and financial information remained secure.
Harrods, a British luxury department store, temporarily shut down certain systems after detecting unauthorised access attempts.
A recent report from Reuters said that cyber attackers who have disrupted UK retail operations are now turning their attention to similar targets in the US.
John Hultquist of Google’s cybersecurity division analyst warned US retailers of these threats, describing the attackers as “aggressive, creative, and particularly effective at circumventing mature security programs.”